In the age of the Internet, private is a relative term. This is very obvious when we start discussing private browsing. As the name would suggest, private browsing or incognito mode hides your internet history from others who use the computer. Our clients often believe this is all they need, but in reality, your activities are still trackable by people on your network, hackers, the government, or your ISP.

Private Browsing

First off, what exactly is private or incognito browsing? The feature first appeared on the market in 2005 with Apple’s Safari and was quickly adopted by all other browser manufacturers. It works by creating a separate browsing session from the main one. Any sites you visit and cookies collected are deleted once the browser is closed. The goal is to make it difficult for online advertisers to follow you.

Limits Of Private Browsing

Private browsers go out of their way to emphasize that private modes aren’t complete protection. The best case scenario offers a layer of privacy for people working from their home networks. These modes DO NOT prevent corporate or educational administrators from tracking your activity. It also doesn’t protect you from public WiFi spots. In addition, when malware infects a computer, the network traffic and DNS requests would still be visible.

Do We Have Privacy Online?

What is privacy online, and is it attainable? In the simplest terms, Internet privacy is when a person can communicate with a website without a third party observing those activities.

A few things are standing in the way of this. Firstly, the entities who operate your networks like your ISP and government can still see your activity. In addition, marketers developed precision-targeted advertising. VPN companies offer protections if you purchase their services, but there is no 100% guarantee of anonymity. To be fully private in today’s online environment, you will need to invest a significant amount of time and money – and have a degraded experience. Alternatively, you can opt-out of the online world entirely. Ultimately, either option is not easy or ideal.

If you found this article interesting or helpful, check out our other posts!